Marketing that starts with understanding your audience.
Creative storyteller and relationship builder. I bring brands to life with thoughtful strategy and content that builds real connection with their audience.
860K+ combined views174K+ views on a single reel▲ 2,604% non-follower viewership10x monthly views▲ 700%+ reach growth46K accounts reached by one reel4K+ saves1.9K+ shares260% of a campaign follower goal1.2K saves on one post
860K+ combined views174K+ views on a single reel▲ 2,604% non-follower viewership10x monthly views▲ 700%+ reach growth46K accounts reached by one reel4K+ saves1.9K+ shares260% of a campaign follower goal1.2K saves on one post
By the numbers
Content people watch, save and share.
A snapshot of results from social strategy, content creation and educational storytelling at the United States Trichology Institute.
Combined views@ustrichology
860K+
Across reels, carousels and educational content
Saves4K+
Shares1.9K+
Follows650+
Top-performing reelsRanked by views
Community
107K+ community
Recent work
Short-form video for @ustrichology
USTI@ustrichologyUnited States Trichology Institute
Reel 1 · Authority
174K+views
A ranking format that puts our trichologist in the expert seat and invites viewers to weigh in.
38KAccounts reached
748Saves
395Shares
106New followers
Reel 2 · Engagement
111K+views
Tier lists drive comments, saves and shares, and they make expert advice quick to follow.
46KAccounts reached
1.2KSaves
387Shares
70New followers
Reel 3 · Trend
18K+views
Jumped on a trending format to reach viewers outside our usual audience.
9.7KAccounts reached
32Saves
14Shares
10New followers
Reel 4 · Community
14K+views
Put the team on camera to humanize the brand and build trust.
10.6KAccounts reached
5Saves
18Shares
9New followers
Brand collaboration strategy
The Regina George Iced Latte
On-screen talent and real-time content ideation
On-screen talent and Instagram Reel concept
Product highlight post
Results
+52followers
260% of the +20 goal. The tick marks the goal.
64.5%non-follower
Of reach came from people who did not follow yet.
11,843
Views
7,017
Profile interactions
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Rich ’N’ Pour Cafe × Hewitt Film Festival
Themed product launch and social campaign
I worked with a team to build a partnership between a local café and a film festival, centered on a themed drink and the social content to launch it.
Goal
Build awareness and grow engagement by connecting Rich ’N’ Pour Café with the Hewitt Film Festival through a creative brand collaboration.
Strategy
Use entertainment, cultural relevance and storytelling to make the campaign engaging and shareable rather than overly promotional.
Execution
Developed social content concepts, appeared as on-screen talent, created Instagram Reels and produced product-focused creative.
Product marketing · HLCC
HLCC Scripts product shoot
For HLCC, the hair and scalp care sister brand to USTI, I developed the shot strategy and creative direction for this studio product shoot, and served as on-camera product talent.
Behind the lens
Moments I captured
Clips I filmed at USTI events for reels, stories and recaps.
Instagram feed transformation
Rebranding the @oswegowcb feed
@oswegowcbOswego Women’s Club BasketballBefore
@oswegowcbOswego Women’s Club BasketballAfter
I rebuilt the club’s visual identity into one consistent system, so every post reads as part of the same team.
One palette. Team green and cream replaced a mix of neons and clip art.
Repeatable templates. Game day, final scores and player of the game share a layout.
People first. Players and video lead the grid instead of flyers.
Additional social media experience
Accounts I’ve managed and grown
Women In Business Club
SUNY Oswego
@wiboswego
10x
Growth in monthly views with strategic content planning and execution.
49%
Non-follower viewership (+2,604%) through optimized, algorithm-friendly content strategy.
19K+
Impressions from executed content, with 700%+ reach growth.
Oswego Women’s Club Basketball
SUNY Oswego
@oswegowcb
33K+
Views, a 179% increase in reach through executed content strategy.
74%
Of traffic from new audiences, expanding brand exposure.
+111%
Profile activity, improving audience interaction and conversion opportunities.
Experience & leadership
My Experience
Present
Marketing CoordinatorUnited States Trichology Institute (USTI)
PresidentAmerican Marketing Association at SUNY Oswego (AMA)
2025 to 2026
Social Media ManagerWomen In Business at SUNY Oswego
2025 to 2026
Social Media ManagerVEGA, Junior and Senior Honor Society
2024 to 2026
Social Media ManagerSUNY Oswego Women’s Club Basketball Team
Skills & certifications
Skills and Certifications
CertificationGoogle Analytics Certified
Tools I use
Capturing content at USTI ClinicalsProducing a team reel
About me
For me, marketing is about more than creating content. It’s about building relationships and making a lasting impression.
I love bringing brands to life through creative storytelling, thoughtful strategy and content that builds genuine connections with audiences.
My experience covers both the creative and strategic sides of marketing, from brainstorming campaigns and developing content strategies to filming, editing and analyzing performance. I especially enjoy seeing an idea come to life and understanding what makes it resonate.
I love collaborating, bring positive energy to every project, and look for new ways to help brands stand out while staying true to who they are.
Outside of marketing, you’ll usually find me exploring a new coffee shop, trying a new recipe, or spending time with family and friends.
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Accounts I’ve managed and grown
Women In Business Club
SUNY OswegoGrowth in monthly views with strategic content planning and execution.
Non-follower viewership (+2,604%) through optimized, algorithm-friendly content strategy.
Impressions from executed content, with 700%+ reach growth.
Oswego Women’s Club Basketball
SUNY OswegoViews, a 179% increase in reach through executed content strategy.
Of traffic from new audiences, expanding brand exposure.
Profile activity, improving audience interaction and conversion opportunities.